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Future innkeepers class

Do you have what it takes to be an innkeeper?
You will receive valuable information you need to help you make that decision. We'll also acquaint you with the day-to-day operations of running a bed and breakfast as well as reveal the industry's latest trends. We want your inn to be a success!

Our next scheduled session is Sunday, Oct. 21, 2013, starting at 10 a.m. Location is Brambleberry Bed and Breakfast (near Black River Falls, Wis.). Cost of seminar is $150 for a couple or two people, $125 for singles. This includes cost of materials and lunch. Space is limited. Additional dates for classes may be scheduled for Sundays throughout the winter based on demand.

To register, call Real Wis. B&B Director Sherry Hardie at (608) 525-8001, which is also Brambleberry B&B.

Payment for the class is due at registration time. Register by Oct. 13.

Call (608) 525-8001 or e-mail for questions.

    Taking care of business

    Getting the necessary permits and licenses

    Building codes

    Obtaining financing

    Writing a business plan

    Purchasing an existing inn vs. starting a new B&B

    Will you be a sole proprietor, partnership or corporation?

    Keeping records -- Financial, occupancy and demographics

    Insuring your business

    Handling reservations

    Facing realistic expectations

    Planning your bed and breakfast

    What kind of B&B will you operate (location, size and structure, ambiance, decor and furnishings)?

    What amenities will you offer?

    What kinds of food will you serve?

    Setting prices


    Inspections -- what does the health department look for regarding structure, cleanliness, general upkeep and food safety?

    Safe preparation of food

    Developing menus

    Cooking for guests with special dietary needs, diabetic, low-fat, low-cholesterol, lactose intolerant, gluten free, egg allergy, vegetarian or religious restrictions

    Marketing your B&B

    Tracking records and using the info you've collected to make important decisions

    What do the most recent guest surveys reveal?

    Internet marketing -- building a great website

    Joining local chambers and other associations

    Getting publicity for your B&B

    Phone sales technique for inquiries

    Adding gift shop items for supplemental income

    Prevent burnout

    Be organized and efficient

    Set boundaries and limitations

    The customer is NOT always right!

    Make it a priority to have time and space for yourselves (innkeepers quarters, limits on check-in and check-out times, vacations, me time/we time)